Top Financial Services Brands In Africa ( Quick View)

February 29, 2020     / / / / / / /

This is a Quick Review Most Admired Financial Services Brands category Ecobank has ascended to the #1 position as the Most Admired Financial Services Brand, and Safaricom Mpesa retains its pole position among mobile money brands. 60% of the are made in Africa. The presence of multiple mobile money brands on the list, including Safaricom Mpesa (#13), Orange Money (#18), MTN Mobile Money  (#19) and Tigo (#23),  underscores the impact of not only Mpesa as the catalyst, but mobile as a key enabler for financial access.   The Top 25 Most Admired Financial Services Brands list is dominated by South Africa…

International hotel brands target sub-Saharan Africa

February 22, 2020     / / / / / / / /

Hospitality in Africa Multinational hotel chains are beginning to see the potential in the market. The Radisson Hotel Group recently announcing it had signed 11 new hotel deals in Africa during the first nine months of 2019, bringing its African portfolio to almost 100 properties. Radisson is expecting to reach more than 130 hotels and 23,000 rooms in Africa by 2022. (…) South Africa may dominate the sub-Saharan African hotel industry but only 5% of current hotel development projects are in Southern Africa. Western Africa accounts for 35% of hotel development projects, but just 9% of total African chain and…

Branding February: why Black History Month?

February 12, 2020     / / / / / / / / / / / /

February is a festive month counting Valentine’s Day and the federal holiday of President’s Day as well as Abraham Lincoln’s birthday on February 12. February also accounts for the Super Bowl which has been held during the first week of February since 2003 as every Super Bowl from 1967-2003, all but one, took place in January with the one being held in February due to September 11, 2001 attacks. Since 2003 Super Bowl has been integrated in the month of February along with observations, events, and other marking dates. The most remarkable one, which is celebrated every day for 28…

Branding Time: Cultural Construct

January 16, 2020     / / / / / / / / / / / / / / / / / / / / / / /

I hope you made the transition into this New Year exactly as you needed it to be… among family, friends and loved ones…. sufficient food and drinks to keep everyone around the table savoring the exchange…. with love and candor…. in laughter, joy and harmony…. Closing 2019 and entering a new decade 2020… another memorable 525600 minutes of happiness, sadness, successes, failures and many emotions stemming from life experiences that we can now call a thing of the past and we work to envision 31536000 seconds (31622400 on leap year) of what is to come. As an Ethiopian born North…

Branding the English Language

January 14, 2020     / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / /

In human history, the first means of communication known to human beings are drums and horns while the oldest written records found are Sumerian and Egyptian. It is reported that language is at least 50,000 years old therefore, language is a means of communication that allows us to interact with one another, exchange information in order to understand each other and convey knowledge to have a collective and individual impact. With various ways of communicating, including but not limited to, non-verbal and verbal communication methods, language is a cultural trait that is often disregarded from the branding equation. Acknowledging the…

Introducing Cross-Cultural Branding

January 5, 2020     / / / / / / / /

Before delving into the cross-cultural branding for consumers journey let us do the preliminary work. To be on the same page, let us define every key word in our coined term. If you disagree with the definitions, you would have to contact Webster and Oxford before contacting us. Definition: Cross-Cultural Branding Consumers Starting with the simplest word Cross that is defined as “go or extend across or to the other side of ” and in this case, it captures the importance of the intersection and transverse between one to other. Continuing with the most over-used and misunderstood word, CULTURE.  Webster defines culture…

Our side of the story: cross-cultural branding

November 2, 2015     / / / / / / / / / / / / / /

The month of October has been attributed to Cancer Awareness month, though the US Department of State has also made it a month of celebration through its IdEA initiative, which continuously convenes the Diaspora in the US while supporting Diaspora groups to celebrate their presence and contribution in their respective societies. On October 9th 2015, IdEA officially launched at the State Department with Secretary Kerry as a keynote speaker aside from Angélique Kidjo who shared her foundation’s vision and girls empowerment program and with Thomas Debass who closed the program by showcasing the organizing team behind this well-executed initiative.  Spearheaded…

Kenya and Healthcare: The Opportunities of an Emerging Market

July 15, 2015    

With Afrolehar’s permission, we have decided to republish this blog on Abrabrand as the topic remains relevant. This blog was written and published by Afrolehar LLC. By Thomas Omogi, Healthcare Commercial Markets Analyst. Since attaining independence in 1963 from Great Britain, Kenya has steadily labored to improve the health systems and resulting outcomes of its population, more than 50 percent of whom reside in rural areas. By the late 1980s, the country had quadrupled the quantity of health facilities that serve its burgeoning population, increased life expectancy to 62 years from 40 years, and produced higher child survival rates. However,…

Analysis of Healthcare In Liberia

July 15, 2015    

By Thomas Omogi, Healthcare Commercial Markets Analyst ( Guest writer). When Liberia’s 14 year civil war ended in 2003, it left the nation’s health care infrastructure, which had been one of the most progressive in Africa, in shambles. The access people once had to health care was destroyed, as well as the nation’s health care facilities. The civil structure in Liberia after the war left little opportunity to improve things, because people lost their livelihoods, their access to education (so they could become health care providers), and their ability to get jobs to pay for education. Even worse, many diseases…

Emerging Africa: An Analysis of New Markets and Areas for Social Reform

July 1, 2015    

With Afrolehar’s permission, we have decided to republish this blog on Abrabrand as the topic remains relevant. This blog was written and published by Afrolehar LLC. By Thomas Omogi, Healthcare Commercial Markets Analyst. Africa is one of the most ripe emerging markets in the world. A continent full of a predominantly young and eager population, Africa is in the most perfect position for development that it has ever been in during its long history. As more companies gradually invest in Africa and humanitarian organizations help shore up the infrastructure in many of its more undeveloped nations, Africa is becoming a…