Africa Needs to Brand: Not just another consultant?

March 12, 2020     / / / / / / / / / / / / / / /

In this global economy and current political climate, when approximately 25 African countries have been identified as emerging markets and 25+ countries have ratified to be one region under the AfCFTA, it is pivotal for African countries to focus on managing their image and narrative to regain the lost dignity and pride, increase Foreign Direct Investment for sturdier infrastructure development, and engage proactively the Diaspora which already contributes in the shift towards globalization. When African countries undertake branding, it is imperative to accept the impact of history and the cultural shift it is making in 21st century- as it intertwines with the Western and…

Branding February: why Black History Month?

February 12, 2020     / / / / / / / / / / / /

February is a festive month counting Valentine’s Day and the federal holiday of President’s Day as well as Abraham Lincoln’s birthday on February 12. February also accounts for the Super Bowl which has been held during the first week of February since 2003 as every Super Bowl from 1967-2003, all but one, took place in January with the one being held in February due to September 11, 2001 attacks. Since 2003 Super Bowl has been integrated in the month of February along with observations, events, and other marking dates. The most remarkable one, which is celebrated every day for 28…

Branding Time: Cultural Construct

January 16, 2020     / / / / / / / / / / / / / / / / / / / / / / /

I hope you made the transition into this New Year exactly as you needed it to be… among family, friends and loved ones…. sufficient food and drinks to keep everyone around the table savoring the exchange…. with love and candor…. in laughter, joy and harmony…. Closing 2019 and entering a new decade 2020… another memorable 525600 minutes of happiness, sadness, successes, failures and many emotions stemming from life experiences that we can now call a thing of the past and we work to envision 31536000 seconds (31622400 on leap year) of what is to come. As an Ethiopian born North…