Branding Time: Cultural Construct

January 16, 2020     / / / / / / / / / / / / / / / / / / / / / / /

I hope you made the transition into this New Year exactly as you needed it to be… among family, friends and loved ones…. sufficient food and drinks to keep everyone around the table savoring the exchange…. with love and candor…. in laughter, joy and harmony…. Closing 2019 and entering a new decade 2020… another memorable 525600 minutes of happiness, sadness, successes, failures and many emotions stemming from life experiences that we can now call a thing of the past and we work to envision 31536000 seconds (31622400 on leap year) of what is to come. As an Ethiopian born North…

Branding the English Language

January 14, 2020     / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / /

In human history, the first means of communication known to human beings are drums and horns while the oldest written records found are Sumerian and Egyptian. It is reported that language is at least 50,000 years old therefore, language is a means of communication that allows us to interact with one another, exchange information in order to understand each other and convey knowledge to have a collective and individual impact. With various ways of communicating, including but not limited to, non-verbal and verbal communication methods, language is a cultural trait that is often disregarded from the branding equation. Acknowledging the…