Branding Time: Cultural Construct

January 16, 2020     / / / / / / / / / / / / / / / / / / / / / / /

I hope you made the transition into this New Year exactly as you needed it to be… among family, friends and loved ones…. sufficient food and drinks to keep everyone around the table savoring the exchange…. with love and candor…. in laughter, joy and harmony…. Closing 2019 and entering a new decade 2020… another memorable 525600 minutes of happiness, sadness, successes, failures and many emotions stemming from life experiences that we can now call a thing of the past and we work to envision 31536000 seconds (31622400 on leap year) of what is to come. As an Ethiopian born North…

Introducing Cross-Cultural Branding

January 5, 2020     / / / / / / / /

Before delving into the cross-cultural branding for consumers journey let us do the preliminary work. To be on the same page, let us define every key word in our coined term. If you disagree with the definitions, you would have to contact Webster and Oxford before contacting us. Definition: Cross-Cultural Branding Consumers Starting with the simplest word Cross that is defined as “go or extend across or to the other side of ” and in this case, it captures the importance of the intersection and transverse between one to other. Continuing with the most over-used and misunderstood word, CULTURE.  Webster defines culture…