January 5, 2020     africa / afrolehar / brand / brand expansion / brand identity / cross-cultural branding / marketing / social media / word-of mouth

Before delving into the cross-cultural branding for consumers journey let us do the preliminary work. To be on the same page, let us define every key word in our coined term. If you disagree with the definitions, you would have to contact Webster and Oxford before contacting us. Definition: Cross-Cultural Branding Consumers Starting with the simplest word Cross that is defined as “go or extend across or to the other side of ” and in this case, it captures the importance of the intersection and transverse between one to other. Continuing with the most over-used and misunderstood word, CULTURE.  Webster defines culture…