In the age of information, technology and innovation, Abrabrand is a brand marketing, trade and publishing company targeting multicultural markets with an expertise in African affairs and driven by ICT. Abrabrand aims to provide comprehensive branding solutions to Government, Private sector and Organizations. Working with associates, affiliates and trusted partners, we are able to assess and connect the missing links for greater impact as we equally advise on solutions to refine entity’s image and execute for measurable returns as well as memorable experiences.

What does “Abra” mean?
In Amharic { one of the Ethiopian languages}, it means LIGHT.

We structure each service to meet unique requirements of our clients and produce long-term solutions to enter and retain multicultural markets. As we have been able to understand the North American terrain as well as the African one, we seek to change the way things are done when it relates to North America- Africa relations. We are passionate about reconciling and marrying the two worlds and we are founded to provide creative and innovative ways of messaging and operating by utilizing the latest tech trends.

“We believe that every brand has action consumers, and that consumers can trigger the most positive actions among other consumers on behalf of a brand.”

To provide scalable impact, Abrabrand utilizes technology and creative strategies to move beyond circulation and harness the power of consumer reverberation. To that end, Abrabrand incubates brands designed for action consumers, igniting the most positive experiences such as Kasook.com, and Agrifrica.com.

Our Technology Brands

Why we created Kasook.com is based on Africa’s consumer markets foresight 2020

  • 1.4 TRILLION USD Consumer spending.
  • 128 MILLION USD Households with discretionary income.
  • 2.6 TRILLION – African Continental GDP.


Why we created Agrifrica.com
is based on the needs of Africa’s Green/ Blue economies 2020

  • $3.6 trillion infrastructure including extraction chemicals + rehabilitation,
  • $800 billion in the energy sector and
  • $50 billion in the agricultural sector.

Find out more about each brand and send us your feedback.

 

We, The Cultural Brokers…

Many hands make light work. ~ Haya (Tanzania) proverb

Our Circle

Georges Barau Sassine
Advisory Board Member Abrabrand
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Rahel Getachew
Founder & Managing Director
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Frank M
Strategic Production Partner
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Rick Orth Profile Photo
Col. Rick Orth ( Ret.)
Advisory Board Member Abrabrand
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Frank Samolis
Advisory Board Member Abrabrand
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Dr. James Bernstein
Advisory Board Member Abrabrand
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Beti Abshiro
Artist Coordinator, Agrifrica
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Teboho Ntihlele
South Africa Representative
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