Top Financial Services Brands In Africa ( Quick View)

February 29, 2020     / / / / / / /

This is a Quick Review Most Admired Financial Services Brands category Ecobank has ascended to the #1 position as the Most Admired Financial Services Brand, and Safaricom Mpesa retains its pole position among mobile money brands. 60% of the are made in Africa. The presence of multiple mobile money brands on the list, including Safaricom Mpesa (#13), Orange Money (#18), MTN Mobile Money  (#19) and Tigo (#23),  underscores the impact of not only Mpesa as the catalyst, but mobile as a key enabler for financial access.   The Top 25 Most Admired Financial Services Brands list is dominated by South Africa…

Introducing Cross-Cultural Branding

January 5, 2020     / / / / / / / /

Before delving into the cross-cultural branding for consumers journey let us do the preliminary work. To be on the same page, let us define every key word in our coined term. If you disagree with the definitions, you would have to contact Webster and Oxford before contacting us. Definition: Cross-Cultural Branding Consumers Starting with the simplest word Cross that is defined as “go or extend across or to the other side of ” and in this case, it captures the importance of the intersection and transverse between one to other. Continuing with the most over-used and misunderstood word, CULTURE.  Webster defines culture…