Africa Needs to Brand: Not just another consultant?

March 12, 2020     / / / / / / / / / / / / / / /

In this global economy and current political climate, when approximately 25 African countries have been identified as emerging markets and 25+ countries have ratified to be one region under the AfCFTA, it is pivotal for African countries to focus on managing their image and narrative to regain the lost dignity and pride, increase Foreign Direct Investment for sturdier infrastructure development, and engage proactively the Diaspora which already contributes in the shift towards globalization. When African countries undertake branding, it is imperative to accept the impact of history and the cultural shift it is making in 21st century- as it intertwines with the Western and…