The Human Impact of Ebola

July 1, 2015    

With Afrolehar’s permission, we have decided to republish this blog on Abrabrand as the topic remains relevant. This blog was written and published by Afrolehar LLC. By Thomas Omogi, Healthcare Commercial Markets Analyst. In March 2014, the world became aware of the serious Ebola crisis in West Africa. It was in the news all over the world for months, and people in the UK and United States fretted as infected doctors and travelers crossed into their borders and had to be treated. Concerns of the epidemic spreading to developed nations was high for a while. In the meantime, the western…

Global Search For Womens Education

July 1, 2015    

By Thomas Omogi, Healthcare Commercial Markets Analyst. In the developed world, we tend to take it for granted that everyone gets an equal opportunity at a good education. However, in many parts of the developing world, this is not the case at all. It is a particular problem with girls; far more countries in the world do not consider educating girls a priority than those that do. As a result, we are raising a generation of girls across the world who are not being given access to the tools they need to reach their full potentials, and the world is…

Analysis of the State of African Healthcare in the 21st Century

June 1, 2015    

With Afrolehar’s permission, we have decided to republish this blog on Abrabrand as the topic remains relevant. This blog was written and published by Afrolehar LLC. By Thomas Omogi, Healthcare Commercial Markets Analyst. Africa is a continent of many different countries in various stages of development. While most of them are coming into the modern world, all but a handful still have a long way to go before they can be considered developed nations. One of the biggest issues facing the nations of Africa in the 21st century is health care. Each nation has its own unique issues it is…

Social Media Week Lagos

May 15, 2015     / / / /

More than 20 cities around the world are hosting Social Media Week this year.  This conference “is a leading news platform and worldwide conference that curates and shares the best ideas, innovations and insights into how social media and technology are changing business, society and culture around the world.” For the third time in a row, Social Media week came to Lagos, Nigeria last month. Nigeria is the largest country in Africa in terms of population size and has a rapidly growing economy, so it is fitting for such an event to be held there. However, the event which hosts…

How To Stand Out Among The Twitter Crowd

March 18, 2015     / / / /

With Afrolehar’s permission, we have decided to republish this blog on Abrabrand as the topic remains relevant. This blog was written and published by Afrolehar LLC. Standing out among your competitors is one of the most important goals in marketing your company, and while social media platforms like Twitter are great for finding the right audience, directing them to your website can be difficult. Getting your customers to act based on your messaging requires a visual element to get their attention. Most often, regular organic tweets get lost in the fray of competing content. The fact that 80% of Twitter’s…

10 Things I never knew until I lived in West Africa and worked with Afrolehar

January 27, 2015    

With Afrolehar’s permission, we have decided to republish this blog on Abrabrand as the topic remains relevant. This blog was written and published by Afrolehar LLC. By Abigail Simmons Africa had some of the world’s fastest growing economies. Most of the narrative I heard around Africa was that it was impoverished, though after my experience living in West Africa, I realized the numerous opportunities and growth potential of the continent, including the country I was living in- Benin. And working with Afrolehar, I was able to see the evidence of the potential, as data-driven strategies is one of the added…

WHY DO WE DO WHAT WE DO?

December 10, 2014     / /

It is upon our 5th year anniversary that we remember the journey and the mission that brought us to where we are today. At Afrolehar, we cherish the relationship between African communities and the places where it’s Diaspora live today. This is why we have partnered with many clients over the years to produce cost-effective solutions that enhance programs and impacts communities. We seek to break down “the single story” produced in popular culture, as the Nigerian Author Chimamanda Ngozi Adichie would call it. We seek to incubate and interact with the talent, innovation, and quality that is coming from…

Changing Perception of Africa

December 14, 2011     / / / / / / / / / /

With Afrolehar’s permission, we have decided to republish this blog on Abrabrand as the topic remains relevant. This blog was written and published by Afrolehar LLC. Last week I had the wonderful opportunity to attend the Media Check Africa event at the National Press Club, where interesting questions and statements were made about changing the perception of African people and of the continent, and the urgency to engage new media to attain such goals. It seemed to have a good balance of Sub-Sahara Africans in the room with the common love for Africa, though organized in an informal manner; the…

Country By Country… Branding Africa…

December 14, 2011     / / / / / / / / / / / / / / / / / / / / / / / / / / / / /

With Afrolehar’s permission, we have decided to republish this blog on Abrabrand as the topic remains relevant. This blog was written and published by Afrolehar LLC. Afrolehar’s focus is to change the perception of Africa through nation branding, product promotion, capacity building projects, human development initiatives, and artistic work exhibitions. By providing consulting services in business development, communications and marketing, and organizational management, AL aims to be the bridge for African Affairs. Every country that has crafted their own country brand has succeeded in increasing the country’s economy, social structure and political stability. The global approach of countries like Ghana,…