Country By Country… Branding Africa…

December 14, 2011     / / / / / / / / / / / / / / / / / / / / / / / / / / / / /

With Afrolehar’s permission, we have decided to republish this blog on Abrabrand as the topic remains relevant. This blog was written and published by Afrolehar LLC. Afrolehar’s focus is to change the perception of Africa through nation branding, product promotion, capacity building projects, human development initiatives, and artistic work exhibitions. By providing consulting services in business development, communications and marketing, and organizational management, AL aims to be the bridge for African Affairs. Every country that has crafted their own country brand has succeeded in increasing the country’s economy, social structure and political stability. The global approach of countries like Ghana,…