Branding Peace: International Peace Day

September 22, 2020     / / / / / / / / / / / / / / / / / / / / / / / / / / / / / /

“The Charter of the United Nations expresses the noblest aspirations of man: abjuration of force in the settlement of disputes between states; the assurance of human rights and fundamental freedoms for all without distinction as to race, sex, language or religion; the safeguarding of international peace and security.” Today, even though we are all distanced from one another due to this global health crisis, we are gathered around the world to remember the importance of working together for Peace and to celebrate our collective progress as we all aim to achieve Peace in Africa and around the World. It is…

Photo by Yomex Owo on Unsplash

Country By Country… Branding Africa…

December 14, 2011     / / / / / / / / / / / / / / / / / / / / / / / / / / / / /

With Afrolehar’s permission, we have decided to republish this blog on Abrabrand as the topic remains relevant. This blog was written and published by Afrolehar LLC. Afrolehar’s focus is to change the perception of Africa through nation branding, product promotion, capacity building projects, human development initiatives, and artistic work exhibitions. By providing consulting services in business development, communications and marketing, and organizational management, AL aims to be the bridge for African Affairs. Every country that has crafted their own country brand has succeeded in increasing the country’s economy, social structure and political stability. The global approach of countries like Ghana,…