International hotel brands target sub-Saharan Africa

February 22, 2020     / / / / / / / /

Hospitality in Africa Multinational hotel chains are beginning to see the potential in the market. The Radisson Hotel Group recently announcing it had signed 11 new hotel deals in Africa during the first nine months of 2019, bringing its African portfolio to almost 100 properties. Radisson is expecting to reach more than 130 hotels and 23,000 rooms in Africa by 2022. (…) South Africa may dominate the sub-Saharan African hotel industry but only 5% of current hotel development projects are in Southern Africa. Western Africa accounts for 35% of hotel development projects, but just 9% of total African chain and…