International hotel brands target sub-Saharan Africa
February 22, 2020 Accor / africa / Hilton / Hospitality / Hotel / Marriott / Protea / Tourism / Travel
Hospitality in Africa
Multinational hotel chains are beginning to see the potential in the market. The Radisson Hotel Group recently announcing it had signed 11 new hotel deals in Africa during the first nine months of 2019, bringing its African portfolio to almost 100 properties. Radisson is expecting to reach more than 130 hotels and 23,000 rooms in Africa by 2022. (…) South Africa may dominate the sub-Saharan African hotel industry but only 5% of current hotel development projects are in Southern Africa. Western Africa accounts for 35% of hotel development projects, but just 9% of total African chain and branded hotels. (…) Not all threats to hotel firms come from conventional areas. Airbnb now has over 130,000 listings in Africa on their online marketplace and says that 3.5m people have used the platform to book accommodation in Africa over the past five years.
PROJECT SPECIFICS
- Accor
- Protea (Marriott)
- Hilton