Branding Time: Cultural Construct

January 16, 2020     / / / / / / / / / / / / / / / / / / / / / / /

I hope you made the transition into this New Year exactly as you needed it to be… among family, friends and loved ones…. sufficient food and drinks to keep everyone around the table savoring the exchange…. with love and candor…. in laughter, joy and harmony…. Closing 2019 and entering a new decade 2020… another memorable 525600 minutes of happiness, sadness, successes, failures and many emotions stemming from life experiences that we can now call a thing of the past and we work to envision 31536000 seconds (31622400 on leap year) of what is to come. As an Ethiopian born North…

Introducing Cross-Cultural Branding

January 5, 2020     / / / / / / / /

Before delving into the cross-cultural branding for consumers journey let us do the preliminary work. To be on the same page, let us define every key word in our coined term. If you disagree with the definitions, you would have to contact Webster and Oxford before contacting us. Definition: Cross-Cultural Branding Consumers Starting with the simplest word Cross that is defined as “go or extend across or to the other side of ” and in this case, it captures the importance of the intersection and transverse between one to other. Continuing with the most over-used and misunderstood word, CULTURE.  Webster defines culture…

Our side of the story: cross-cultural branding

November 2, 2015     / / / / / / / / / / / / / /

The month of October has been attributed to Cancer Awareness month, though the US Department of State has also made it a month of celebration through its IdEA initiative, which continuously convenes the Diaspora in the US while supporting Diaspora groups to celebrate their presence and contribution in their respective societies. On October 9th 2015, IdEA officially launched at the State Department with Secretary Kerry as a keynote speaker aside from Angélique Kidjo who shared her foundation’s vision and girls empowerment program and with Thomas Debass who closed the program by showcasing the organizing team behind this well-executed initiative.  Spearheaded…

Country By Country… Branding Africa…

December 14, 2011     / / / / / / / / / / / / / / / / / / / / / / / / / / / / /

With Afrolehar’s permission, we have decided to republish this blog on Abrabrand as the topic remains relevant. This blog was written and published by Afrolehar LLC. Afrolehar’s focus is to change the perception of Africa through nation branding, product promotion, capacity building projects, human development initiatives, and artistic work exhibitions. By providing consulting services in business development, communications and marketing, and organizational management, AL aims to be the bridge for African Affairs. Every country that has crafted their own country brand has succeeded in increasing the country’s economy, social structure and political stability. The global approach of countries like Ghana,…