Branding Aviation: Ethiopian Airlines

May 28, 2020     africa / African Union / Air Canada / Airline / cargo / Culture / Ethiopia / Ethiopian Airlines / Export / Government / Hotels / import / investment / Jobs / restaurants / Singapore Airlines / Star Alliance / tour / Tourism / Transportation / United Airlines

Country branding is a multilayered approach which requires cross-cultural branding as the aim is to brand the country to improve national reputation, increase product value and enhance the national brand. In the aviation industry, Ethiopian Airlines (ETA) stands as not only Ethiopia’s brand but also as one of the African Brands that is a symbol of pride and economic viability. Ethiopian Airlines contenders such as Royal Air Maroc  ( country branding for Morocco) and Kenya Airways ( Branding Kenya) are also key players due to their regular routes to Europe, North America and other key destinations, bringing tourists, trade, and…