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Abrabrand: A New Era

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Multicultural PR and Cross-cultural Brand Marketing Transforming Narratives & Changing Perceptions

It has been quite sometime since our last newsletter, and in honor of International Women's Month, we are relaunching our monthly newsletter. Afrolehar is a woman-owned business that has been building a one stop-shop providing ICT services and cross-cultural branding solutions, which includes business advisory strategies for CSR enhancement, Diaspora engagement and market access in Africa, stakeholders image management solutions, and multicultural public relations/communication services. 

The newly titled newsletter, Abrabrand intends to curate and present information about multicultural markets and US-Africa profitable opportunities. We also intend to share relevant data and content to give you better insights about Africa's development needs.

We are pleased to relaunch our sought-out newsletter and hope you enjoy it. Please send us your feedback at info@abrabrand.com or rahel@afrolehar.com.

"The darkest thing about Africa has always been our ignorance of it"      George Kimble

Looking into Africa

AFRICA and USA

Newly launched US-Africa strategic partnership based on self-reliance is PROSPER AFRICA.
The Comprehensive ToolKit

US International Development Finance Corporation (USIDFC) has 7.2 billion USD committed to African countries.
Engage with USIDFC

Women’s Global Development and Prosperity (W-GDP) Initiative aims to increase the access of women entrepreneurs and business owners to financing, market opportunities, and training to establish and grow their businesses.
Understand the Mission

MCC has allocated the Compact in over 20 African countries.
See the List

AFRICA INFRASTRUCTURE NEEDS

African Development Bank (AfDB) put the continent’s minimum infrastructure needs – for countries to sustain the growth of their economies, population, income level and replace ageing infrastructure – at US$130bn to US$170bn per annum.
Read about AfDB

AfCFTA

In May 2019, the African Continental Free Trade Area (AfCFTA) went into force, creating the world’s largest free-trade zone in terms of participating countries.

ROLE OF THE AfCFTA SECRETARIAT
The Secretariat will facilitate the efficient conduct of business of the AfCFTA. It will develop the working programme and the annual budget and implement the decisions of the Ministers and Heads of State and Government. Until the secretariat which is to be hosted in Ghana is fully operational, the AU Commission will be the interim secretariat. The commencement of trading within the AfCFTA is slated for 1st July 2020.
Read about AfCFTA

AFRICA REGIONAL RELATIONS

China in Africa: China is Africa’s biggest trade partner, with Sino-African trade topping $200 billion per year. According to McKinsey, over 10,000 Chinese-owned firms are currently operating throughout the African continent, and the value of Chinese business since 2005 amounts to more than $2 trillion, with $300 billion in investment currently on the table.
To Watch

Russia-Africa relations: In 2019, Russia-Africa summit was held —the first of its kind— and spawned $12.5 billion in business deals, largely in arms and grains. Russia has been boosting its political contacts in the region, with 12 African heads of state visiting Moscow since 2015 - six of them in 2018 alone. Russia’s new strategy to return to Africa and promote major initiatives to facilitate development on the African continent has intensified with Vasily Aksyonov stating " Russia must aim to take central stage in the battle for Africa – in the sense of not imperialism, but rather humanism or even idealism".
Understanding better Russia-Africa relations

Middle East bond with Africa : In 2018, the state-owned fund allocated $50m for UAE companies that want to invest in the Central African nation of Chad and a $3bn development aid package for Ethiopia to boost the country’s economy. In Mozambique, the UAE has so far invested $3.3bn in 52 projects across agriculture, education and other sectors, and overall trade between the two countries reached $25m in 2018. MTC’s Kuwaiti shareholders have a presence in 15 African countries, and have invested $750 million into Tanzania.
Middle East growing investment in Africa

Save A Child's Heart
Source: Save A Child's Heart

Photo Courtesy: Save A Child's Heart

We had the honor of organizing the USA fundraiser for Save a Child's Heart USA at the Embassy of Ethiopia in Washington DC prior. This impact driven organization hosted the pediatric cardiac surgeon Dr. Yayehyirad Mekonnen (known as Yayu) who after his surgical training in Jimma Hospital, trained for 5 years at Save A Child’s Heart at Wolfson Medical Center in Israel, and an additional two years at the Royal Children’s Hospital in Australia to return to his birth country Ethiopia as a lead of the Children's Cardiac Center. As per the Ethiopian proverb “ Little by Little an egg will walk”, Ethiopia can now say that it has a fully trained team and functional pediatric cardiac surgical center in Ethiopia.

Save A Child’s Heart over the past 25 years has brought over 700 children with heart disease to Israel for life-saving surgeries, and trained many  doctors and nurses. Commendable soft diplomacy, Save A Child’s Heart has continued to build Dr. Ami Cohen legacy by supporting Dr. Abegaz Belay’s vision of building the Children’s Cardiac Center, training a medical team, and contributing in the procurement of medical supplies needed for surgeries. For more information, visit Save A Child's Heart and Ethiopia's Children Cardiac Center.

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